s/mple

Creating a NEW BRAND FOR JGS, a modern off-license shop

JGS is a growing off-license brand with four stores across the UK, known for convenience, variety, and community focus. Offering everything from everyday essentials to premium drinks, JGS combines friendly service with carefully curated selections making it a go-to destination for customers looking for quality and ease.

client

JGS MEat & Grocery

Our Work

visual identity, Graphic Design.

timeline

OCT 2024 – DEC 2024

A shopper in a JGS grocery aisle, with the JGS Meat and Grocery logo overlaid

Freshness and Convenience

The JGS brand blends vibrant colors with a bold, dynamic logo that subtly integrates a shopping cart and fruit stem, symbolizing its focus on everyday essentials and fresh groceries. With four stores across the UK, JGS Meat & Grocery stands for accessible quality, neighborhood service, and a modern shopping experience tailored to local communities.

A brand document page headed Ideia, setting out the concept behind the identity
The JGS logo drawn over a construction grid, showing its proportions
The JGS logo in red on white beside a grid of red, orange and yellow colourway tiles
The JGS Meat and Grocery lockup shown four ways: on red, white, dark red and yellow
Black and white pattern studies derived from the logo's angled stripes

BRAND Applications

Uniform mockups: a courier carrying a red JGS delivery backpack, and a branded red polo shirt
A red JGS tote bag reading Flavors with Good Memories, beside hands holding branded red packaging
A red poster reading All The Best In One Place, beside a projecting JGS shop sign
An outdoor poster series in red, green and yellow reading Barbecue, Grocery and Day By Day
A grid of campaign layouts combining food photography, customer portraits and bold typographic posters
A white JGS delivery van seen from the rear, carrying the logo across its doors
A red JGS van reading Bringing Good Memories to Your Destination
A shopfront design mockup with a red JGS awning and window graphics
A photograph of the JGS Meat and Grocery storefront lit at night
A night photograph of the JGS storefront, its red awning listing the counters inside

Social Media

A yellow promotional poster for warm bread at 99 pence a pound, with a photographed baguette
A pink promotional template built around a tin of Ninho milk powder, with placeholder headline copy
An orange promotional template built around a bottle of Guarana, with placeholder headline copy

Campaigns

Brand Positioning

Content Social

Inbound Marketing

Fractional

Founder Led Marketing

Personal Brand

Portfolio

Contact

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