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Crafting a Personal Brand for aN Ex-TikTok Marketing Manager, G Silva

G Silva is a Marketing Consultant with deep expertise in product marketing, creative direction, and B2B strategy. With a standout career at TikTok leading SMB marketing across EMEA, G helped drive user engagement and revenue through data-driven insights and impactful campaigns. Passionate about innovation, G connects brands and audiences through innovative and effective strategies.

client

G. SIlva

Our Work

Branding, Graphic Design

timeline

APR 2025 – JUN 2025

The G Silva logo in white and coral, centred on deep navy

Synthesis and Momentum

Born from the intersection of a Venn diagram, the logo fuses two overlapping circles into a sleek, forward-leaning “G.” This shape captures G Silva’s gift for transforming complex, multi-layered insights into clear, structured frameworks that propel ideas, and businesses, forward.

Construction study of the G Silva mark: two overlapping outlined circles on charcoal
The G Silva circular mark alone, drawn as a faint grey outline on black
The G Silva logo small and centred on near-black, showing minimum-size use
The G Silva logo in white and coral on pure black

BRAND Applications

A concentric-circle diagram radiating from the G Silva mark, labelled Curiosity, Strategy, Innovation and Impact
A dark brand slide pairing the G Silva logo with the strapline Marketing through Curiosity, Strategy, Performance and Results
A white poster reading Elevate your brand to the next level, with faint concentric arcs behind the type
The same Elevate your brand message set over a blurred night-time street scene with bokeh lights
A pale poster titled ESSENCIALISM, layered with soft overlapping translucent circles
A black poster reading Elevate your brand, above a lightbulb drawn in a single scribbled line
A navy poster reading Elevate your brand, with the last word circled in a hand-drawn scribble
A white poster reading Elevate your brand to the next level, with a soft graphite sphere at the end of the line
A black poster reading The secret of success, set inside concentric arcs labelled Curiosity, Strategy, Results and Performance
A gui.corp branded post reading Elevate your brand to the next level, with next level picked out in coral
A white version of the concentric-circle diagram, radiating from the G Silva mark through Curiosity, Strategy, Innovation and Impact
A black post reading Elevate your brand to the next level, with a white dot marking the end of a rule
A template slide pairing a scribbled circle with a clean circle, illustrating a before-and-after transformation
A five-node cycle diagram, circles joined by arrows around a central caption
A black post reading Change your mind, above a brain drawn as one continuous outline

Campaigns

Brand Positioning

Content Social

Inbound Marketing

Fractional

Founder Led Marketing

Personal Brand

Portfolio

Contact

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