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Crafting a Personal Brand for an Ex-Meta Marketing Manager, Filipi Francisco

Filipi Francisco is a personal branding expert and former Marketing Manager for EMEA and LATAM at Meta, with a proven track record of helping individuals turn their names into powerful business assets. With international corporate experience and real digital results, he has guided hundreds of professionals in building influential, authentic brands that connect and convert. Today, he leads Simple, a strategic marketing agency focused on helping leaders grow with clarity, purpose, and impact.

client

filipi francisco

Our Work

Branding, Graphic Design

timeline

SEP 2024 – Dec 2024

A black and white portrait of Filipi Francisco, hand to head, with the Filipi Francisco logo across the image

Dynamism and Modernity

We created a dynamic and empowering symbol using the Gestalt style, combining the graphic elements below to form the initials of the name Filipi Francisco. The goal was to convey a modern and interactive visual direction across all brand materials.

A brand slide explaining the mark, showing the FF initials beside the finished F symbol
The F monogram drawn faintly on white, showing its construction
The full Filipi Francisco logo set over a construction grid
The logo shown in four colourways: on navy, on electric blue, on light grey and on white
A brand board with the F monogram large on black, beside a scale of blues from navy to cyan
Three black and white pattern studies built from the logo's angled strokes

BRAND
Applications

A social profile mockup beside a phone showing the F symbol as an app icon
A grid of blue social posts headed FOCO, combining portraits with campaign messaging
Environmental graphics: the F monogram rendered large across a dark wall in blue
Branded business cards in black and blue, beside a man wearing a navy hoodie carrying the F symbol
A stage LED wall reading E HOJE, transforming marketing into your business, with a speaker pictured alongside

Campaigns

Brand Positioning

Content Social

Inbound Marketing

Fractional

Founder Led Marketing

Personal Brand

Portfolio

Contact

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