Fractional Marketing Partner
A full marketing function, without the overhead of building one.
What it is
Strategy, execution, and accountability — in one relationship, every month. We operate as an extension of your business, not a supplier you brief and wait on.
Who it’s for
Growing businesses that have outgrown informal marketing but aren’t ready — or able — to build an in-house team. Founder-led businesses with £500K+ revenue and an active need to grow.
Marketing Strategy
Brand & Positioning
Content Production
Paid Campaigns
Lead Generation
Funnel Management
Monthly Planning
Performance Reporting
42%
of UK businesses now outsource some or all of their marketing — a figure expected to cross 50% by 2026
Forrester B2B Marketing Predictions — 2025
59%
of CMOs say they have insufficient budget to execute their full marketing strategy
Gartner CMO Spend Survey — 2025
£85K
approximate annual cost of a single senior UK marketing hire — salary, NI, pension, tools, and workspace included
Digital Marketing First — January 2026
The problem
Marketing too important to run informally. Too expensive to build properly.
At some point, most growing businesses hit the same wall. Marketing is too important to keep running informally, but building an in-house team is expensive, slow, and comes with its own management overhead. The freelancer model fragments accountability. Agencies at the enterprise end charge enterprise fees and produce work built for their portfolio.
So the founder ends up coordinating between a designer, a copywriter, a social media person, and an agency that only touches paid — while also running a business. The output is inconsistent. Nothing is connected. And the question of who owns the strategy remains unanswered.
What’s covered
Strategy, creative, content, distribution, and reporting. All connected, all accountable to the same outcomes.
We operate as an extension of your business, not a supplier you brief and wait on. We understand your market, your competitors, your goals, and your constraints.
- 01
Marketing Strategy & Monthly Planning
A marketing plan built around your actual situation — not a template with your name on it. Strategy comes first, before a single execution decision is made. Updated monthly against your commercial goals and market conditions.
- 02
Brand & Positioning
Positioning is ongoing work, not a one-off project. As your market evolves and your business grows, we make sure the way you’re perceived keeps up. Clear, distinct, and built around what actually makes you different.
- 03
Content Production & Social Media
Regular, high-quality content that builds trust and drives inbound. Written, visual, and short-form video — produced consistently, in your voice, for your audience. Managed end-to-end.
- 04
Paid Campaigns: Meta & TikTok
Performance-driven paid campaigns across Meta and TikTok. Creative, targeting, copy, and optimisation — all handled. No briefing delay. No account manager in the middle. Directly integrated with your strategy.
- 05
Lead Generation & Funnel Management
The infrastructure that converts attention into pipeline. Landing pages, lead magnets, nurture sequences, and conversion tracking — built, managed, and continuously improved against real results.
- 06
Reporting & Performance Review
Monthly reporting on what matters: leads, revenue-attributed activity, channel performance, and what’s changing. Not a vanity dashboard — a clear picture of what’s working, what isn’t, and what we’re doing about it.
What fractional means in practice
Not a supplier you manage. A team that understands your business.
You get a dedicated team: strategy, creative, content, distribution, campaign management, and reporting. All connected. All accountable to the same outcomes. We make decisions and bring recommendations. You stay in control without having to manage every moving part.
Every client relationship starts with strategy — it’s not an add-on and it doesn’t cost extra. We understand your sector, your stage, your competitive position, and your goals before we make a single recommendation. The retainer is where that thinking compounds: month after month, we understand your business better. The work gets sharper. The decisions get faster.
- Strategy-first, every time
- One team, one set of outcomes
- No briefing overhead
- Senior-level thinking across every function
- Compounds with time — not a rolling to-do list
£85K
Per year. One person. Before they’ve done anything.
That’s the approximate annual cost of a single senior UK marketing hire — salary, employer NI, pension, tools, and workspace. Before the cost of recruiting them, onboarding them, or covering their absence. For a comparable monthly investment, Simple delivers a full team with senior-level thinking across every function. That’s the comparison worth making.
Digital Marketing First — UK in-house marketing team cost analysis, January 2026
How it works
We do the heavy lifting. We just need a few things from you.
Access to your business context — what’s happening, what’s changing, what matters right now. Roughly two hours a week for content co-production where needed. Honest feedback when something isn’t right.
That’s it. Everything else is on us. We build the marketing plan around your actual situation, we execute against it, we measure what matters, and we bring recommendations. You make the decisions you need to make and stay focused on the business.
Is this right for you?
Good fit
- You’re spending too much time coordinating marketing that still isn’t coherent
- You’ve outgrown informal or ad hoc marketing but aren’t ready to build an in-house team
- You want strategy and execution in one relationship, not siloed across multiple suppliers
- You’re a founder-led business with £500K+ revenue and an active need to grow
Not the right fit
- You need a single deliverable or a one-off campaign
- You have a strategy you’ve already defined and need execution only
- You’re at an early stage and not yet ready to invest in a sustained marketing function
What comes next
The first call is a proper conversation about your business — where you are, what you’re building, and whether Simple is the right fit.
No pressure. No proposal before we understand the problem.